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Turbo Tax changed how it categorized its options for online filing, which looked to many users like a price-hike. package no longer worked for filers with stock or mutual fund sales. Customers who’d been using “deluxe” for years discovered they needed to upgrade to the “premier” package. Faced with a charge after spending hours entering their tax information, many just forked over the up charge.
This year, Turbo Tax made the same changes to the software it sells in stores. Loyal customers started complaining, loudly, when they realized they’d bought the wrong box.
Turbo Tax apologized and is offering deluxe buyers. “While we made the best long-term decision, our good intent was not matched with good execution,” says Julie Miller, a spokeswoman for Intuit Inc., which owns Turbo Tax. The three major players online – Turbo Tax, H&R Block and low-cost each divide their tax prep services into different buckets. Here’s how it breaks down.
Its pricing is relatively simple: Nothing at all for a basic federal filing tool with all the necessary forms, plus for state filing. A deluxe package federal return, state return and more guidance, Other H&R Block federal options cost and online.
Charges for a state return on top of a federal return. Turbo Tax raised prices by this year, bringing “premier” to, or more than, if you include a state return. Turbo Tax says it can charge more because it’s a better product than its rivals Intuit’s Miller cites the software’s “intuitiveness.
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